I want to easily find the latest deals or featured products before exploring different products or categories.
"One of the big problems with marketing banner carousel design right now is that the controls are not obvious.
Amazon’s carousel, shown above definitely sidesteps this issue by providing overt carousel controls."
"A user with cerebral palsy is demonstrating how he can't get to carousel items fast enough before it advances." Brad Frost
"There is a chance that mobile users interact with carousels more than desktop users.
This could be due to the ease of interaction with swiping or controls relative to the smaller control target sizes with a mouse. It could also be a more natural pattern for mobile devices."
"Moving UI elements usually reduce accessibility, particularly for users with motor skill issues who have difficulty clicking something before it's taken away.
Most important, because it moves, users automatically assume that it might be an advertisement, which makes them more likely to ignore it."
of visitors clicked through features on an image carousel. 89.1% of these clicked on the first feature only.
Here's a heatmap of the product slider on this website.
Due to the context of the website, the data might not be that helpful, but it does give a sense of interaction between featured products.
"It's very obvious on the number of sections here. It's also very obvious what you will find in each section. And that obviousness can have an impact on engagement."
"Our data shows that the thumbnail controls were the most popular way to interact with the carousel. In fact, they were almost twice as popular as each of the other interaction methods and more popular than arrow and swipe interactions combined."